Hitting your targets don't always mean you achieve the expected outcomes

I made some terrible mistakes early this year with regard to running and operating my company.

The year is almost ending, and I’m at the stage where I start documenting our vision / targets for the next year and looking back at each of our yearly Mission / Strategy document I’ve learnt some really important lessons.

One of which is

Meeting your KPIs don’t necessarily equal to expected Outcome.

For so many years, I’ve obsessed about hitting targets, meeting expectations, and the thought process is something like.

This happens … (we acquire 10 new customers) Then this happens … (we generate $5k in revenue)

I’m not sure how I feel into this dilemma / mis-direction, but I am trying to ensure that it does not happen to us Next year.

In all ramifications, 2024 started out terribly because I failed to guard key outcomes & metrics.

Emily Fiagbedzi has advised me to document my journey, even if it’s a learning process, and that’s why I will try to do now.

Just consistently document how things go, the things I get right, the things I don’t, so that future me can refer back to these moments.

As the old saying goes, A short pencil is better than a long memory